Georgia’s visa-free policy welcomes Chinese travelers as gives tourism hope
An immersive cultural showcase for those attending the opening gala took place on May 25th at W Shanghai. The reason is the coinciding of Georgian National Day, 26th May, with the opening of this year’s edition of ITB China.
The annual travel trade event which is now on its ninth edition made Georgia its official partner destination.
Traditional Georgian specialities and a selection of wines and spirits produced in the region were on the menu. Meanwhile, folk dances and the country’s famed polyphonic singing entertained the attendees.
As Messe Berlin (China) managing director David Axiotis said in February, Georgia has built a strong and growing presence in the Chinese market. Chinese travelers got interested in its cultural experiences, gastronomy and wine, and diverse natural landscapes. Combined with visa-free travel policy, these reasons made the popularity of this destination increase steadily. Georgia’s sustained commitment and long-term strategic planning for the Chinese market made the country ITB China’s Partner Destination for 2026. Nevertheless, the sides look forward to deepening understanding of Georgia among Chinese travel professionals and enabling meaningful, substantive cooperation.
Georgian deputy minister of economy and sustainable development Irakli Nadareishvili appreciated all working partners and guests who came to celebrate the spirit of global tourism and international cooperation.
As Nadareishvili declared, in 2023, Georgia had the great honour of serving as a host country of ITB Berlin. It was an important milestone in strengthening Georgia’s global tourism position. Today the country is proud of its success in the region of Shanghai as the official partner destination of ITB China in 2026.
According to the deputy minister, tourism stands among the most dynamic and rapidly growing sectors of the global economy in this day and age.
Undoubtedly, tourism drives economic growth, sustainable development and the formation of cooperation.
Also, tourism brings people, cultures, and nations closer together.
Nadareishvili also said that tourism fosters mutual understanding in China and encourages meaningful dialogue and lasting connections through shared experiences and cultural exchanges.
Along the history, Georgia’s geographic position at the crossroads between Asia and Europe has made it a meeting point and melting pot for cultures, traditions and traditions.
Meanwhile, a strong and distinctive national identity was shaped by this unique geographical and geopolitical position.
As Nadareishvili said, Georgia’s hospitality, a deeply rooted cultural value defined by respect, generosity and openness towards every guest are at the core of this identity. Georgia offers the global stage a rich and diverse gastronomy, and well-preserved living heritage, as well as the oldest winemaking traditions.
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