Serbia preparing Artificial Intelligence Law

Serbia could soon adopt its first Artificial Intelligence Law, which will be largely aligned with the European Union’s AI Act, the most comprehensive artificial intelligence legislation in the world. The plan is for the new law to introduce clear rules for the development and use of AI, particularly in higher-risk areas such as healthcare, education, employment and security.

From chatbots and algorithms that write texts to systems that make decisions on loans, recruitment or medical diagnoses, artificial intelligence has already become an integral part of everyday life. Around the world, there is an ongoing debate about how to harness its potential while preventing misuse.

Serbia is now preparing to take the next step by adopting an Artificial Intelligence Law.

AI agency
“The plan is to establish an Artificial Intelligence Agency and create a register of high-risk systems whose entire lifecycle will be monitored from the moment they enter the market. Such systems could also be subject to restrictions. For all these systems, it is envisaged that there will be a human supervisor who can intervene and stop their operation at any moment. The law also provides for systems that are considered significantly lower risk,” explained Irena Đorđević Šušić of NALED.

Branka Rakić from the Office for Information Technologies and eGovernment emphasised that this is a highly sensitive field.

“Through this law, we certainly do not want to halt or restrict innovation. Instead, it is necessary to strike a balance between supporting innovation and regulating the sector in order to protect citizens and ensure that artificial intelligence develops responsibly,” Rakić said.

Keeping pace with the EU
Alignment with European regulations is particularly important for Serbian companies that offer products and services on the European Union market.

“In my view, coming from the private sector, it is often better to allow the market to react first and then shape legislation accordingly. However, I welcome the initiative to keep pace with the EU,” said Neda Trifunović of the company Reputeo.

So far, the European Union has gone furthest in regulating artificial intelligence through the adoption of the AI Act. The United States largely relies on sector-specific regulations and a market-driven approach, seeking to avoid slowing innovation, while China simultaneously encourages the rapid development of artificial intelligence and imposes strict state control over its use.

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